No company that hopes to survive, let alone grow, can afford to ignore research and development.
This is particularly true for businesses that form part of a supply for a wider chain. In these cases, the R & D department, whilst focussing on the improvement of its own products, must also work to achieve the aims of its clients.
Key Performance Indicators
Irish Flexible Packaging research and development department uses several key performance indicators to measure its success, but their priorities change according to the requirements of the client.
Client satisfaction has to head any list where Irish Flexible Packaging is working alongside that client, but beyond that there are challenges that will cross the board.
The public perception of the product, and the way in which it impacts marketing, will be important to all clients, and the public is becoming increasingly well-informed when it comes to packaging.
As a result, the public’s priorities are largely those of the marketing departments, which is why waste reduction is such a significant factor in Irish Flexible Packaging research. What waste there is has to be recyclable.
Production methods need to be as environmentally friendly as possible, and this calls for cooperation with other companies in the chain. This ink is cleaner than the one we have been using; will it be as durable? Can it be used on all our products? These are just two questions among many that the R & D department faces as it looks to improve production methods.